7th May 15

*Made of Mayfair* final showcase opens at London Craft Week

http://www.thenewcraftsmen.com/made-of-mayfair-launches-at-london-craft-week/

*Made of Mayfair* final showcase opens at London Craft Week.

Date: 5 May to 13 June 2015

Where: The New Craftsmen, 34 North Row, London, W1K 6DG

Since Summer 2014, seven makers have been developing ideas & work in response to Mayfairs surroundings, drawing on the history, architecture & making that have contributed to Mayfairs rich history, now reinterpreted by contemporary makers into a new body of fine work.

Studio Aimee Betts has developed a collection of *Ceremonial Tassels* inspired by the fine gold thread work of the military costumes on display at Savile Row outfitter Gieves & Hawkes.

The tassels are an exaggerated & abstract interpretation of military embellishment, re-appropriating techniques such as cord work embroidery & re-working the characteristics of rope aiguillettes & ceremonial headdress.